Landing page vs. website page (2024)

FAQs

Is it better to have a landing page or website? ›

When it comes to a landing page vs website, your website is your entire online first impression, while your landing page is only one part of that impression. You need both to make your online first impression really shine. In some situations, a website may be more effective than a landing page, and vice-versa.

A landing page is a variation of a website page, and it often has minimal content with a specific purpose. An internet user activates a landing page when they click on a certain origin, like a link from an email or social media post. While landing pages are not primary web pages, they can exist in the same domain name.

According to a few recent studies, websites with more than 10 landing pages have a 55% higher conversion rate than websites with less than 10 landing pages. In fact, these studies suggest that if you have more than 40 landing pages, you could increase your conversions by 500% or more.

It doesn't matter whether you have a website or not, building landing pages with a dedicated tool is beneficial. Using landing page tools helps you test and track your campaigns easily. Whether you have a website or not, building your landing pages with a dedicated tool helps.”

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also be part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.

Landing page SEO focuses on optimizing single pages for specific, targeted actions, such as conversions or sign-ups, while regular website SEO aims at improving the overall visibility and ranking of the entire site.

A landing page is a standalone web page created to drive a specific audience to take a specific action. A homepage is the hub for a brand's website, introducing who they are and what they sell with a plethora of calls to action.

Slow Loading Times. Slow load times tops our list of landing page mistakes, and for a good reason. A website that takes longer than 3 seconds to load will lose 53% of visitors. Not only that, but a slow site can also be a negative ranking factor on Google, making it harder for customers to find you online.

Generating leads for your business is a necessary part of your marketing campaign. No matter your channel, your target people won't convert themselves into potential customers. To do that, you'll need quality landing pages built specifically to convert those visitors.

How many pages should a landing page be? ›

According to research, business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. But it's no exact science how many landing pages your business has, that is often reliant on the scale, product, or service of a business to determine.

Too much text, different call to action, lack of explanation, distracting navigation, too many pop-ups. If too much is happening on the landing page, you'll only confuse the visitors, and they'll leave the page in a second. FIX: Focus on one goal per landing page.

In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online ...

Not to be too obvious, but a landing page is a single destination while a website houses more than one place a site visitor can go. On a sliding scale, landing pages fall on one side of the spectrum and websites on the other, with microsites landing somewhere in between.

Portals typically require users to log in, especially for private or personalized services. A landing page is a single web page that serves a very specific purpose, usually as part of a marketing or advertising campaign. It's where a visitor 'lands' after clicking on a link in an email, an ad, or similar.

Too many colors, fonts, text sizes, images, or buttons will muck things up and increase bounce rates, so 'declutter' your landing pages.